Origins
“Then There” is an independent collection of fine fragrances inspired by literature, philosophy, fine arts and sciences in a different and adventurous way. This Spanish based perfumery house founded by Iranian musician, Rouzbeh Dadbin in Madrid.
Then There is a new search in order to merge various inspirations and different feelings with boundless dreams to create fascinating and imaginative aromas.
Personages
Then There fragrances will compose scented itineraries from significant persons those who have done ineffaceable works in various fields.
In this metafictional interpretation of perfumery we have focused on a notable artist or a dignitary scientist and choose dominant elements and features of their life, their thoughts and their times. Moreover we pick up some aromatic emblems from their era. Now it’s time to start the journey!
Cities
After an aromatic introduction of characters, we would take them to a different place, a city where they have ever been. A distinguished person in a distinguished land with all those amazing scented materials that have made especial scentastic memories of that domain.
Fragrances Feature
Uniqueness, innovation, creativity and sensation are characteristics and essential basis of each fragrance by Then There. Our fragrances are a duet in which is preformed by a person and a city. This duet shows contrasts ahead and merges them together in the end. To achieve this point we want to fragrances open up with fragrant atmosphere of the city and moves into aromatic features of our character. Therefore these scented creations are not cloying, heavy and ultra-dark and similar to hype luxury perfumes in the market. However we emphasis on complexity, richness, multi-layered structures and refinement of our fragrances in a free and independent way.
We never compel our audiences to accept these fragrant odds about dignitaries and cities, however we will do our best to invite you to an ambitiously adventure. In this metafictional revelation open your heart to search new dimensions and leave the world behind… Then you will be There…
What does make us different?
There are three features that differentiate between Then There and other conceptual perfumery houses. If I want to summarize and briefing these points I will explain them in the following:
The first point is about the concept. I believe Then There is the first perfumery line that has created an unexampled concept. To be clear I have to say that Then There creates its stories originally. We tell unparalleled stories come from mind and heart to invite people to a different scented journey. Unlike the other houses our fragrances are not inspired by other fields such as literatures, history, mythology, operas and painting. We neither focused on stories which have been told before nor we don’t emphasize on specific notes and accords. Then There tells new stories from those who changed the world or made it beautiful and takes them to cities and places that make you amazed!
The second one is the process of creating scents. Then There has created meaningful and conceptual scents by precise knowledge and smartly semiotics. The result is a collection of fine fragrances that present an exquisite uniqueness alongside exact representation of every concept. Our team have shown astonishing aspects of their abilities and genius which lead to opulent and elegant fragrances. We are so honored to collaborate with master perfumer Angela Ciampagna to create Then There fragrances. The first collection of Then There perfumes would be launch in spring of 2024.
The most important message of Then There far from aesthetics values is peace, friendship and humanitarianism. Nowadays we are living in a world full of violence, war and bloodshed. Then There is an invitation to think about beautiful worlds through a scented journey with remarkable people. Far from nationality, religion and borders it’s time to discover new worlds with sniffing metafictional scents. It doesn’t matter where are you from, it’s time to experience peace and beauty with distinguished person in the middle of fabulous lands.
Sincerely
Rouzbeh Dadbin
January 2024